How are cherry blossoms like legacy giving?

Pink cherry blossoms against a blue sky

It’s a big week here in Toronto – the Sakura trees in High Park have reached peak bloom.

Every year, Torontonians go into a cherry blossom frenzy, flocking to High Park by the thousands to take part in the centuries old Japanese tradition of Sakura Hanami (“cherry blossom flower viewing”).

As I was walking under the expansive, snowy branches of blossoms, I began thinking about their legacy. A gift from the city of Tokyo, 2,000 trees were planted throughout the park almost 60 years ago.

Planting a tree is such a leap of faith – putting those delicate saplings in the ground, knowing it would take years before they grew into the mature trees we’re enjoying today.

It’s a little like legacy giving.

When you plant the legacy giving sapling today, you may have to make the difficult, often unpopular decision to forgo another faster way to fundraise, so you can invest in gifts that will blossom in the future.

Do you and your leadership team have the courage and foresight to plant a fundraising seed today that may not bear fruit until years in the future – sometimes long after you’ve all left the organization?

If you’re ready to take that leap of faith, I’ll be sharing some of my best legacy giving tips with you throughout May, which is LEAVE A LEGACY™ month.

If you aren’t already on my e-mail list, sign up for my weekly updates, and I can make sure they are delivered straight to your inbox.

In the meantime, don’t forget this piece of wisdom, which is one of my favourite quotes:

The best time to plant a tree was 20 years ago.

The second best time is now.

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