The Inclusive Fundraiser: because diverse teams raise more money!

I live in Toronto, and think it’s one of the greatest cities in the world.

I know, I know – if you’re from another part of Canada, you’re probably rolling your eyes right now (for readers outside of Canada, we have a bit of a reputation for thinking we’re the centre of the universe!)

But one of the things that can't be disputed is that the incredible diversity of our population makes us pretty special. ​

In fact, newly released data from Canada’s 2016 census shows that the majority of people living in Toronto identify themselves as visible minorities – 51.5% of Torontonians, to be exact (and let’s hope this means we can finally officially toss the outdated term “visible minority”!)

But wait – what does this have to do with fundraising?


My experience living in Toronto has led me to believe a simple truth.

​No matter where you are, your world is changing fast. If your organization isn’t thinking seriously about diversity and inclusion, and taking it into account during all facets of your organizational development, you’re going to be left behind.

Especially when it comes to fundraising.

The reality is, diverse teams are smarter. Smarter teams mean better fundraising, and better fundraising means more money for your mission.

The business case for more inclusive and equitable organizations is undeniable - and truly, why should we need a business case when it’s just the right thing to do?

Over the next few weeks, The Inclusive Fundraiser series will bring you more on the topic of equity, inclusion and diversity.

I'll be writing about how you can be a more inclusive fundraiser, what it takes to get a more diverse and inclusive board, and what your organization needs to think about if you’re ready to get serious about diversity, equity and inclusion.

You can subscribe to my updates to have these articles delivered straight to your inbox – and if you have any thoughts on the topic, or particular challenges you’d like me to tackle, leave a comment below, or drop me a line at [email protected]

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