How silos are killing your fundraising – and what to do about it
Silos can happen at any size shop – at bigger shops, you often see silos developing between the team leading annual giving, and the team leading major gifts. At smaller to mid sized shops, you can see these barriers coming up between program delivery and fundraising.
Exactly what they look like doesn’t really matter – the important thing is, they always get in the way of your donor experience, and are going to hold you back from greater fundraising success.
Today, I’m going to ask you to do a little silo busting at your organization. I want you to take responsibility for taking the first step for building a bridge with a colleague who’s in a different silo than you.
Maybe that’s inviting someone on another team out for lunch or coffee to get to know them better.
Maybe it’s getting curious, and asking about the big challenges in their work – what’s keeping them up at night, and how might you be able to help?
Perhaps it’s initiating a small joint project between teams where you’re working towards a shared goal.
How are you planning to take action to break down walls that are holding your fundraising back? Leave me a comment below – good luck, and go bust some silos!
Emma Lewzey, CFRE is an award-winning fundraiser who has been helping great causes like yours build and grow successful fundraising programs since 1995. She’s the President-Elect of the world’s largest Association of Fundraising Professionals (AFP) Chapter in Toronto, and the National Chair of AFP’s Fellowship in Inclusion and Philanthropy. Contact Emma to book your free discovery session, and find out how you can work together to strategically focus your precious resources on the fundraising initiatives that truly work.