The overlooked fundraising metric you need to start measuring

Whether you’re leading a full fundraising team, or a single staff person with fundraising in their portfolio, it’s time to start measuring your fundraising staff retention rate.

Sure, it’s a candidate’s market out there, especially when it comes to hiring seasoned specialists - and that can impact the tenure of fundraising staff.

But too often, I’ve seen boards and leaders ignore serious symptoms of a toxic workplace environment, brushing off high fundraiser turnover as an unchangeable reality of our industry.

If you have a revolving door on the development office, it’s time to have a closer look at the root causes (hint: according to Gallup, 75% of the reasons for costly employee turnover come down to things that managers can influence.)

If you’re interested in delving deeper into learning about fundraising metrics, you can check out the following articles:

4 fundraising KPIs you didn’t know you should be measuring

A very personal post about…fundraising metrics?!

How financial targets can hurt your fundraising

Emma Lewzey, CFRE is an award-winning fundraising expert with 20+ years experience raising over $100M across the arts, education, health and human services sectors. Find out how to raise more 5, 6 and 7-figure donations your non-profit - book your free Major Gift Strategy Session now.

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