If you’re like most fundraisers, you’re being pulled in a million different directions right now – you’re probably asking, how can I pick just one priority to focus on as we enter into busy year-end fundraising season?
But hear me out – picking a top priority and making the commitment to set aside time to focus on it for the remainder of the year can make all the difference in your 2019 results.
There’s two things you need to do to make this work:
1. You need to decide on a measurable goal and write it down.
No one else has to see it, it’s for your eyes only. Here’s an example I’m pulling out the air:
I’m going to make 10 calls a week to our top donors, for a total of 150 calls by Dec 31, 2019.
2. Block off the time you need to complete your top priority every week
Sticking with our previous example, two hours a week would be a generous amount of time to complete 10 calls, and give you a bit of a buffer to do follow up.
Even if you feel stretched to the limit, I’d guess you can probably carve out two hours at some point in your week to focus on the fundraising priority that’s going to get you the biggest results by the end of 2019.
Get a pen and paper, open your calendar, and go do this exercise right now – and if you feel like you’re too busy to take 10 minutes to do this, that’s probably a sign this should be an urgent priority for you.
I’d love to hear what you’ve set as your #1 fundraising priority for the next 90 days. Leave me a comment below – or if you’re shy, or drop me a line at firstname.lastname@example.org.
Sharing your goals can be a great way to stay accountable to your commitment!
Emma Lewzey, CFRE is an award-winning fundraising expert with 20+ years experience raising millions of dollars across the arts, education, health and human services sectors. If you want to raise more 5, 6 and even 7-figure donations your non-profit, you can download Emma’s free Blueprint for Major Gift Success, and learn the 4 crucial steps to raising big gifts (at any size shop!)