One thing I wish I’d done sooner in my fundraising career
I started fundraising 24 years ago (almost to the day!)
It was 1995, and if this was before your time, I’ll define this period by saying this is the year the Macarena went viral (and we haven’t gotten rid of it since - thanks a lot, 1995!)
Back then, I was wearing several hats at a small national charity, and I had some great tools in my fundraising toolbox, including direct mail, special events and telemarketing.
(It was analogue all the way - no digital campaigns back then, we were all still figuring out how to work email!)
These were effective ways to fundraise back then - and chances are, some or all of these tried and true tactics are still in your fundraising mix today.
But there was one important thing missing, and it took me almost 5 years to realize.
And that was the incredible power of major gifts.
We were small, so it didn’t even cross my mind that there were dedicated donors just waiting to be engaged and inspired to make a 5, 6 or even 7-figure gift to our amazing cause.
Even if I had a good sense of the huge untapped potential for major giving in my organization at the time, I had absolutely no idea where to start.
Where would I find donors, and who would I ask? I didn’t have a clear process, and there was no plan to execute.
I was also working reactively, pulled in 8 zillion different directions, and struggling to raise enough money.
And I know that these are still some of the same challenges you face today.
I’ve also spoken with many fundraisers who are strong enough to get vulnerable about their internal struggles, and talk about the feelings of fear and intimidation that can so commonly come up around working with major donors.
I’m passionate about helping organizations of every size tackle these tough challenges - it’s my mission in life to empower fundraisers like you to tap into the incredible power of major gifts.
That’s why I created a new on-line program called...
I'd love to invite you to join the exclusive VIP WAITLIST - you’ll get first access when the doors to the Major Gift Master Plan program open in early 2020, as well as special pricing + exclusive 'waitlist only' bonuses.
I wanted you to be the first to know!
I’m so excited about this, I might even do the Macarena!
Emma Lewzey, CFRE is an award-winning fundraising expert with 20+ years experience raising millions of dollars across the arts, education, health and human services sectors. If you want to raise more 5, 6 and even 7-figure donations your non-profit, you can download Emma’s free Blueprint for Major Gift Success, and learn the 4 crucial steps to raising big gifts (at any size shop!)