My COVID-19 birthday

Emma's Covid-19 birthday card

It wasn’t shaping up to be the most festive of birthdays - until I got an unexpected delivery from a young friend.

It read…

Surprise! Happy COVID-19 birthday!

(There’s Sweet Sixteen, and Life Begins at 40, and now there’s...COVID-19 Birthday!)

Now, I always appreciate a homemade birthday card - but the fact that this message arrived when I felt like there wasn’t much to celebrate made it even more special.

I wanted to share this because a) it’s awesome! and b) there’s an important lesson here for us when it comes to communicating with our donors.

While it may feel counterintuitive, now is the time to surprise and delight your donors like never before.

If you’re not feeling very creative right now, and need some help with ideas, I’ve got your back - here are some practical resources to help you make your donor’s day a little brighter:

3 ways to celebrate your donors’ milestones

5 powerful ways to show donors you care

3 underused ways to connect with your major donors

Your work makes such a difference in this world - hang in there, friend!

Emma Lewzey, CFRE is an award-winning fundraising expert

with 20+ years experience raising millions of dollars across the arts, education, health and human services sectors. If you want to raise more 5, 6 and even 7-figure donations your non-profit, you can download Emma’s free Blueprint for Major Gift Success, and learn the 4 crucial steps to raising big gifts (at any size shop!)

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