What’s holding you back when it comes to your fundraising?



I’m going to share a secret with you.


Three years ago, being on video was really far out of my comfort zone.


Since video is such a powerful way to build relationships with others – including donors! - I decided I wanted to get over my discomfort, and start using video to connect with amazing people like you.


When the time came to step in front of that camera, let me tell you…I was UNCOMFORTABLE.


And I was confused. I thought you needed special equipment, a perfect script and had to get through the video without a single misstep.


So I got a fancy ring light and a lavalier mic (like I was on Oprah or something!), and wrote a script. I literally taped it up in front of me so I knew exactly what I was going to say, word for word.


And this is me in my first video. It was less than 2 minutes long, and it took me…18 takes! 😅




But every time I made a video, little by little, my confidence grew. These days, I do live videos, webinars or teaching over Zoom almost every single week.


I’ve probably made several hundred videos since then, and here is one of the most important things I learned:


I was making it way more complicated and scary than it needed to be - and it was fear that was holding me back.


This week, I want to encourage you to reflect on the fears that may be holding you back when it comes to your fundraising.


It could be booking your first meeting with a really big donor, or it could simply be picking up the phone a little more often to call and thank your closest supporters.


If you don't take that leap and embrace doing what matters most - even if it scares the heck out of you - chances are your fundraising is going to stagnate, and you aren’t going to see the results that you want.


But first things first - it’s only once we get honest and reflect on what’s holding us back that we can move forward.


So, I want to challenge you this week to write down one of your greatest fears as it relates to fundraising.


Take some time to reflect on that fear and how you plan to overcome it - and let me know in the comments how it goes!



Emma Lewzey, CFRE is an award-winning fundraising expert

with 20+ years experience raising millions of dollars across the arts, education, health and human services sectors. If you want to raise more 5, 6 and even 7-figure donations your non-profit, you can download Emma’s free Blueprint for Major Gift Success, and learn the 4 crucial steps to raising big gifts (at any size shop!)

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