Finding donors with the ability and interest to make a major gift is the most effective way to raise the money you need to achieve the impact you dream of at your nonprofit.

Did you know that the largest source of charitable giving comes from individuals, at an estimated $326.87 billion? Individual donors, including major gift donors, continue to give 9 out of every 10 dollars donated (Source: Giving USA 2022).

Individual major gifts represent a huge opportunity for growing your fundraising - but building a pipeline of potential donors can feel like the biggest barrier to growing a successful major gift program. 

Here’s why finding major donors is a challenge for so many nonprofits: 

❌ You don’t know where to start looking for potential major donors who might be interested in your organization.

❌ You struggle to find major gift prospects who are “warm” - while there are a lot of databases to research major donors from, reaching them or finding a way to connect with them is the big challenge.

❌ And even once you have found prospects, getting the attention and interest of major donors is frustrating - especially with all the competition from other charities.

❌ You don’t have a big fundraising team, a well-connected board of directors, or any major gift specialists or prospect researchers on staff - building a successful major gift program seems like the exclusive territory of big organizations with bottomless resources.