Attracting and Retaining Top Fundraising Talent in 2025: Why Flexibility & Balance Beat Pay
Are you looking to attract and retain top fundraising talent? You may be surprised to hear these findings:
For the first time in nearly 20 years, employees are prioritizing flexibility and balance over a bigger paycheck.
The data you need to know
In a fascinating 2025 global survey of 26,000 workers, Randstad confirms what many of us have seen firsthand - flexibility and well-being are no longer perks, they’re expectations.
Work-life balance is now the #1 factor influencing whether employees stay or leave a job - ranking higher than pay for the first time since 2004.
This shift is even more pronounced among Gen Z, who are entering the nonprofit sector with a different mindset about work.
Why This Matters in Major Gift Fundraising
Many fundraising teams are still operating in a culture of overwork, unrealistic goals, and constant pressure to do more with less.
This results in high turnover, disengaged staff, and fundraising programs that struggle to reach their full potential.
If we want to build strong, high-performing teams, we need to take a hard look at how our policies and culture support (or undermine) work-life balance.
To have an edge in recruiting and retaining top fundraisers, nonprofits should:
- Offer genuine flexibility
- Set sustainable goals and expectations
- Create a culture that values well being
💡It’s time to take this shift seriously - because a strong, sustainable major gift team leads to stronger fundraising results.
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