How to Craft a Compelling Offer in Major Gift Fundraising

This often-overlooked piece of the puzzle can make or break your ability to connect with major donors - yet most fundraisers don’t give it nearly enough attention.

Because here’s the truth:

Every step of your major gift fundraising process is an offer.

➡️ The email you send to request a meeting? That’s an offer.
➡️ The agenda you propose for a conversation? Another offer.
➡️ The gift opportunity you present to a major donor? That’s your offer too.

And if that offer isn’t clear, relevant, and compelling to the donor - it’s easy for them to say no, or worse… nothing at all.

Too many donor conversations get stuck because the fundraiser hasn’t shaped an offer that resonates. And when that offer doesn’t land, meetings don’t get booked. Proposals stall out. Momentum fades.

In this video, I’m breaking down what makes an offer actually work - from early outreach to final proposals. 

Here’s what you’ll learn:

-Why major donor meeting requests often get ignored (and how to fix that)

-What a strong fundraising offer looks like at every stage of the relationship

-How to create offers your major donors will want to say yes to

If you’re a nonprofit fundraiser or part of a team working on major gifts, capital campaigns, or fundraising strategy, this video will help you take clearer, more effective action with your donors.