How to Build Influence as a Major Gift Fundraiser

In major gift work, influence is everything.

It’s also one of the most misunderstood concepts - because real influence isn’t about persuading or convincing, it’s about building genuine trust and connection.

It’s what allows you to guide donors toward bigger commitments. It’s how you bring your board along when they hesitate, and how you step into leadership - even without the title.

In this video, you’ll learn the three areas where fundraisers most need influence: with donors, with boards, and within your organization and powerful key habits of being an influential fundraiser.

You’ll also discover how influence helps you move from being seen as a fundraiser - to being trusted as a partner

If you’ve ever felt stuck because you didn’t have enough authority or backing, this conversation will help you see how to lead from wherever you are. 

Highlights from the video:

4:00 - Why influence is so important in major gift fundraising 

How real influence helps you build trust, connection, and long-term donor relationships.

5:30 - A key habit of influential fundraisers 

Why curiosity is your most powerful influence tool in major gift fundraising.

7:30 - Great strategic questions to ask major donors 

How asking better questions helps you guide conversations and deepen trust.

11:48 - What is social proof and how to use it in major gift fundraising 

How to leverage the power of social proof to inspire your board and donors.

15:00 - The importance of Asking

Why asking builds confidence, connection - and your influence.

19:20 - Building influence with your donors

Real examples of how small asks strengthen donor engagement.

23:04 - Building Social Proof with Boards 

How peer-to-peer examples help boards make bold, confident decisions.