The latest research and strategies to help you raise gifts in Wills
If you aren’t talking to donors about leaving a gift in their Will, you are missing out on potentially transformational gifts for your mission - and your donors are missing out on leaving a lasting legacy to a cause they care deeply about.
That’s why I invited amazing planned giving pro Laurie Fox, MBA to join me this week to share all of the latest research and strategies you need, including:
-the major barriers you need to overcome to help more donors include a gift in their Will
-the one thing you need to STOP doing in your communications and conversations
-the key age groups to focus on (this one surprised me, big time!)