The big year-end fundraising mistake fundraisers make

year-end fundraising

I don’t know who needs to hear this…but there are about 55 working days left until Dec 31. 

And there’s one big fundraising mistake I see nonprofits making the closer we get to year-end:

When the pressure is on to hit those annual revenue targets, it’s very easy to fall into the trap of trying to do MORE, MORE, MORE. 

Piling on the activities and tactics, working reactively, and saying “yes” to every opportunity that comes your way.

But here’s the truth when it comes to your fundraising:

When everything is a priority, nothing is. 

The ticking clock of year-end can make it tough to stay focused.

But being strategic and prioritizing the things that truly make a difference to your results - and saying no to those that don’t - is a crucial step on the path to sustainable fundraising success. 

Now I want to hear from you: what is the #1 priority your fundraising team is focusing on for the final quarter of the year?

P.S. If you are ready to get focused on the strategic priorities that create the consistent, reliable revenue growth you need, send me a message at [email protected], and let’s talk.

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